I went to the movies yesterday. Why I keep getting there early, I’ll never know. But I did.
And so I spent a significant amount of time being bombarded with First Look, or whatever they call it. You know, the smorgasbord of features and advertisements the theatre figures its clientele needs to watch before the previews start.
In the midst of this materialistic cacophony came an advertisement for Coke. A man is lethargically walking his dog in the morning when he gets a Coke and suddenly his day is better. He is happy. The dog approves with much tail wagging glee. Cute. Roll credits. Buy a Coke.
After the commercial, I turned to my wife and asked if I had heard what I thought I heard. She nodded.
You see, the soundtrack to the ad was a song I’ve sung at Christian summer camps my entire life.
“I’ve got the joy, joy, joy, joy down in my heart (where?), down in my heart (where?), down in my heart,
down in my heart to stay.”
Pretty general, right?
Except for the chorus which goes like this:
“And I’m so happy, so very happy, I have the love of Jesus in my heart.”
There is also another verse which is “I’ve got the wonderful love of my blessed Redeemer way down in the depths of my heart,” but we won’t get into that.
Now with the latest research showing people leaving soda in droves, you’d think the folks at Coca-Cola would be smarter than antagonizing the Almighty.
It’s not first time the tenets of faith have been appropriated by the world. (Notice how many current pop songs have Hallelujah in their lyrics?)
It won’t be the last.
Coke added life.
Coke was it.
Now Coke is Jesus.
Drink at your own peril.
Me, I’ll stick with the New Wine.